Marketing Expert & Google PPC (Consultant)We are seeking a Marketing Expert & Google PPC (Consultant) to enhance B2 B lead generation and business growth through strategic Google Ads management. This role involves collaborating with the team to optimize campaigns and monitor performance.
3+ years of experience in Google PPC campaign management with B2 B focus
Education Required Bachelor's degree in Marketing, Business Administration, or related field
Employment Type
CONTRACTOR
Work Model
HYBRID
Location
Lahore, Pakistan
Salary Range
PKR 50,000-100,000/MONTH
About Easecloud At Ease Cloud , we are a rapidly growing technology company providing cutting-edge cloud-based solutions designed to help businesses streamline their operations. Our mission is to create innovative tools that drive business growth, and we are looking for a skilled Marketing Expert & Google PPC Consultant to help elevate our digital marketing efforts.
About the Role We are seeking amid to senior-level Marketing Expert & Google PPC Consultantto support our marketing efforts for a3-month contract. This consultant will play a critical role in developing and executing Google PPC campaignsaimed at B2 Blead generation and business growth. You will collaborate with the marketing team to design strategies, optimize PPC campaigns, and report on performance metrics to ensure the effective achievement of KPIs. This is ahybrid positionbased in Lahore.
Key Responsibilities Google PPC Campaign Strategy : Develop and implement Google Ads(Search, Display, Video, etc.) strategies tailored for B2 Blead generation and conversion.
Lead Generation : Focus on generating high-quality B2 Bleads through targeted PPC campaigns. Continuously optimize campaigns to maximize lead volume and conversion.
Campaign Management : Oversee the day-to-day management of Google Adscampaigns, including keyword research, budget allocation, ad copy development, A/B testing, and bid management.
Market Research & Analysis : Conduct market and competitor analysis to identify opportunities for campaign optimization and performance improvement.
Performance Tracking & Reporting : Use Google Analyticsand Google Ads Managerto track and report on campaign performance. Provide actionable insights to improve campaign effectiveness.
Conversion Optimization : Continuously test and optimize landing pages, ad creatives, and targeting strategies to improveconversion ratesand overall campaign ROI.
Collaboration : Work with the content and design teams to align ad creatives, landing pages, and overall messaging with brand objectives and audience needs.
Budget Management : Monitor and adjust PPC budgets to maximize performance within set parameters, ensuring that campaigns are cost-effective.
Client Consultation & Strategy : Provide strategic guidance to the internal team regarding best practices for Google PPCand lead generation in the * B2 Bspace.
Required Skills Google Ads Expertise : Proven experience managing and optimizing Google Ads campaigns, including Search, Display, and Video ads, specifically for B2 B lead generation.
Lead Generation & Conversion : Strong understanding of B2 B marketing techniques, with a track record of generating leads and increasing conversions via Google Ads.
Analytics & Reporting : Proficiency in using Google Analytics, Google Ads Manager, and other marketing analytics tools to track campaign performance and provide insights.
A/B Testing : Experience in running A/B tests for ad creatives, keywords, and landing pages to optimize for better performance.
B2 B Marketing Strategy : Knowledge of B2 B marketing strategies and the ability to tailor Google PPC campaigns to meet business objectives.
Budget Management : Expertise in managing PPC campaign budgets and ensuring the highest return on investment (ROI).
Content Collaboration : Ability to collaborate with internal teams (e.g., content, design) to create ads and landing pages that resonate with B2 B audiences.
Time Management : Ability to handle multiple campaigns simultaneously and meet deadlines while maintaining high-quality work.
Desired Skills CRM Integration : Familiarity with CRM systems (e.g., Hub Spot, Salesforce) for tracking and nurturing leads generated through PPC campaigns.
SEO Knowledge : Understanding of SEO principles to complement PPC efforts and increase organic visibility.
Marketing Automation : Experience with marketing automation tools to integrate PPC campaigns with email marketing and lead nurturing efforts.
Qualifications Education : A Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
Experience :3+ years of experience in Google PPC campaign management with a focus on B2 B lead generation.
Proven success in Google Ads campaign management and B2 B marketing strategies, with measurable results.
Solid understanding of B2 B sales cycles, lead generation strategies, and performance-driven marketing tactics. Technical Skills : Expertise in Google Ads, Google Analytics, and Google Tag Manager.
Language : Proficiency in English (both written and spoken).
Hybrid Model : Flexibility to work remotely and from our office in Lahore, collaborating with an international team of professionals.
How to Apply If you are a results-driven Marketing Expert with expertise in Google PPC, B2 B lead generation, and digital marketing, we want to hear from you! Please email your resume, along with examples of successful Google PPC campaigns or case studies that demonstrate your skills and experience.#J-18808-Ljbffr