Job Title: Digital Marketing Manager
Location: Onsite Gulberg, Lahore
Work hours: 02:00 pm to 11:00 pm PKT (Fulltime)
Reports To: Directors
About the Company
Hazen Technologies Inc. is a dynamic software consulting and BPO services company specializing in delivering high-quality solutions to clients in the U. S. market.
Job Purpose
To lead, design, and execute the companys digital marketing strategy to increase brand awareness, generate qualified B2 B leads, support sales enablement, and build a strong digital footprint in the US market. The selected candidate will be reporting top leadership.
Key Responsibilities
1. Strategy & Campaign Planning
Develop digital marketing strategies for US-based B2 B clients in BPO and IT services.
Conduct competitive research and define customer personas and target segments.
Plan and execute integrated campaigns including paid ads, SEO, content, and outreach.
2. Performance Marketing & Lead Generation
Plan and manage paid media campaigns (Google Ads, Linked In, Meta).
Drive and optimize lead generation funnels to meet MQL and SQL targets.
Implement Account-Based Marketing (ABM) strategies for key accounts.
3. SEO & Content Marketing
Lead content strategy, editorial planning, and distribution across digital channels.
Improve search engine rankings and increase organic traffic through SEO best practices.
Collaborate with writers and designers for blogs, case studies, and whitepapers.
4. Development & Design of Marketing Collateral
Develop and design sales and marketing collateral including brochures, decks, service profiles, capability statements, and email templates.
Ensure all collateral is visually appealing, aligned with brand identity, resonates client needs and supports sales goals.
Customize client-facing materials based on industry, buyer stage, and target vertical.
5. Website & Automation Tools
Guiding the development Team to optimize website performance, landing pages, and user experience for conversion.
Set up lead nurturing workflows using Hub Spot, Mailchimp, or Zoho Campaigns.
Track, analyze, and improve conversion rates (CRO).
6. Reporting & Insights
Track and analyze campaign performance using tools like GA4, Search Console, and Linked In Analytics.
Deliver monthly performance reports with key metrics, campaign ROI, and optimization insights.
7. Team & Vendor Management
Coordinate with leadership, sales and services teams for internal alignment.
Manage and mentor junior marketers, freelancers, and agency partners.
Experience, Knowledge, and Competency Matrix
Key Experience
5+ years in digital marketing (B2 B, US/Europe market)
Experience in BPO/Outsourcing, Saa S, or IT services
Proven experience in Lead Generation (Top of Funnel): Generate Marketing Qualified Leads (MQLs) through digital campaigns, content marketing, SEO, PPC, social media, landing pages, webinars, etc.
Use marketing automation tools (like Hub Spot, Marketo) to capture and nurture leads via email drip campaigns and remarketing.
Proven experience in Lead Nurturing:
Create content journeys, retargeting ads, newsletters, and workflows to keep leads engaged until they are sales-ready.
Functional Competencies
Campaign Management
Content Strategy & SEO
Data-driven Decision Making
Marketing Collateral Design
US Market Knowledge
Leadership & Personal Competencies
Self-Driven
Takes Ownership
Critical thinking
Analytical mindset
Result Orientation
Strategic Thinking
Team Collaboration
Executional Excellence
Vendor Management
