About Driven Properties Driven Properties is a leading Dubai-based real estate brokerage, known for its innovative marketing strategies and deep market expertise. Since 2012, we've helped thousands of clients buy, sell, and invest in properties across the UAE and globally. We're now seeking a results-driven Senior Paid Search Specialist to lead our high-performing paid media initiatives and accelerate lead generation across multiple platforms. About Driven Properties Driven Properties is a leading Dubai-based real estate brokerage, known for its innovative marketing strategies and deep market expertise. Since 2012, we've helped thousands of clients buy, sell, and invest in properties across the UAE and globally. We're now seeking a results-driven Senior Paid Search Specialist to lead our high-performing paid media initiatives and accelerate lead generation across multiple platforms. Role Overview As a Senior Paid Search Specialist, you'll be responsible for leading the strategy, execution, and optimization of high-conversion performance campaigns across Google Ads, Bing, and other paid platforms. You'll play a key role in generating quality leads for Dubai's real estate market, managing large-scale budgets, and working closely with internal teams to align marketing performance with business goals. Key Responsibilities Leadership & Strategy Lead end-to-end paid search strategy and execution across Google Ads and Bing Ads Collaborate with the digital marketing, content, web development, and sales teams to ensure alignment of marketing and business objectives Drive full-funnel performance marketing initiatives focused on ROI, lead quality, and conversion Campaign Management Plan, launch, and optimize paid search campaigns with a focus on CPL, ROAS, lead-to-sale ratio, and revenue contribution Build and manage performance-driven funnels using landing pages, instant forms, Whats App flows, and remarketing strategies Execute A/B tests, refine ad copy and audience segments, and improve conversion rates through continuous optimization Branding & Positioning Develop strategic messaging and USPs for off-plan and ready property launches Create high-impact ad creatives in collaboration with design and content teams, ensuring consistency with brand tone in both English and Arabic Analytics & Automation Track campaign performance using GA4, Google Ads Manager, Google Analytics, CRM tools, and other analytics platforms Build automated workflows using tools such as Zapier, Make, Twilio, and Voximplant to enhance lead routing and qualification Monitor and analyze key metrics to identify opportunities for optimization and present actionable insights to stakeholders Market Intelligence & Compliance Stay updated on industry trends, Google Ads policies, and emerging marketing technologies Conduct market and competitor analysis to refine targeting strategies and improve campaign effectiveness Tools & Platforms Google Ads, Bing Ads, Google Analytics (GA4), Tag Manager, Google Ad Manager Ad Platforms: Meta Ads, Tik Tok Ads, Snapchat Ads, Linked In Campaign Manager Automation: Zapier, Make, Voximplant, Twilio Analytics Tools: Semrush, AI-based reporting tools Requirements Bachelor's degree in Marketing, Business, Engineering, or a related field Minimum 7 years of hands-on experience in paid search, with at least 3 years in the UAE real estate sector Proven success in lead generation and ROI-focused marketing campaigns Strong knowledge of Google Ads, GA4, Google Tag Manager, and CRM integrations Experience in campaign automation and advanced retargeting strategies is a plus Ability to interpret data and turn insights into strategic decisions Excellent communication and presentation skills in English; Arabic is a plus Benefits Opportunity to work with one of Dubai's top real estate brokerages A fast-paced, performance-driven environment with clear career growth paths Exposure to large-scale property campaigns across the UAE and international markets Collaborative team culture and investment in your learning and development If you're passionate about real estate, performance marketing, and creating campaigns that drive measurable impact, we'd love to hear from you. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Driven Properties by 2x Sign in to set job alerts for “Search Marketing Specialist” roles. Senior Digital Marketing Specialist (in SYS)SEO & SEM Specialist - Freelance, Remote Global Village, Dubai, United Arab Emirates 2 months ago Shopify and Digital Marketing Specialist - Freelance, Remote Global Village, Dubai, United Arab Emirates 1 month ago Social Media & Digital Marketing Specialist Digital Marketing & Ads Distribution (Remote Anywhere)Dubai: Digital and Social Media Marketing Specialist “Expert” with experience in AI Tools Dubai, Dubai, United Arab Emirates 2 hours ago Ajman, Ajman Emirate, United Arab Emirates AED30,000.00-AED42,000.00 5 months ago MADA National Leaders Pathways -Brand & Digital Marketing Digital Marketing Project Coordinator-Maternity cover We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
