Global Director Of Crm Apply In San Francisco

Published 2019-12-03
Expires 2020-01-03
ID #67703957
Global Director Of Crm Apply In San Francisco
United-states, California, San Francisco,
Published December 3, 2019

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Global director of crm

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San Francisco - Global Director of CRM We’re consequently disrupting one of the oldest industries on the planet. By harnessing the power of technology and social behavior, we’ve created the world’s largest - and smartest - community and marketplace for our users. Now is the time to join a fast paced and growing team. Based in San Francisco and reporting to the CMO, the Director of CRM is responsible for managing a team of seven (and growing) and overseeing the deployment of over 100 million emails and notifications on a monthly basis across a global user base. Together with the Operations and Merchandising teams, the CRM team drives over 50% of the company’s revenue across the Americas, EMEA, and APAC. The ideal candidate embraces this challenge and is comfortable with this kind of scale and pressure. The Director of CRM is responsible for managing CRM integration (Redshift, Simon Data, SendGrid, Amazon SNS); must have a good understanding of email and CRM systems, including comfort with HTML/CSS, SQL, liquid templating, payloads, email deliverability, and more. RESPONSIBILITIES Own the vision and strategy for leveraging the world’s largest and most valuable database of customers to deliver e-commerce and engagement through CRM channels Manage a team of 7 CRM managers across San Francisco, Copenhagen, and Hong Kong Understand and leverage the CRM tools to meet monthly revenue and traffic forecast targets across 15 countries Oversee deployment of thousands of automated and manual campaigns per month - manage a pipeline of new campaign ideas to drive growth Pursue plans to further automate our CRM campaigns; improve workflows for CRM and merchandising teams via improved tools Work strategically and tactically with the eCommerce teams (that manages supply) to drive revenue on a daily basis Develop a CRM approach to Customer Lifecycle Marketing to increase engagement and revenue across our app and website Partner with other Marketing leadership (creative, comms and paid) to develop integrated merchandising campaigns and support marketing programs Maintain CRM platform (Simon Data) data ingestion via PostgreSQL and support CRM team with needed segmentation filters, content lookups, and data flows Build emails via WYSIWYG, HTML/CSS, and Jinja, and code review CRM team’s emails; manage our repository of email code Pull insights via SQL, Looker (Tableau competitor), and Excel Work with multiple teams across the Americas, Europe and APAC QUALIFICATIONS AND SKILLS 8 years’ experience across CRM and email marketing, preferably with consumer-facing e-commerce companies Strong communication skills and experience managing global teams Experience either driving multi-million-dollar revenue targets and/or million plus traffic targets Experience working with 100 email clients (as a global company, long-tail email clients are very important to us) Experience managing a marketing automation tool previously, like ExactTarget, Iterable, Braze, Leanplum, etc Good understanding of email deliverability and configuration, including SPF and DMARC frameworks Strong understanding of HTML/CSS, SQL, and a liquid templating language (We’re using Jinja) Consumer e-commerce flash sales experience is a plus Bachelor degree preferred, MBA is a plus ABOUT US We are a fast paced, growing team with offices in Copenhagen and San Francisco. We also have teams around the world in: the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong. Our team is passionate about our core purpose - to empower people everywhere to enjoy their passion to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see the product of our market as a commodity, but as an offering of a cultural experience that was once out of reach for many but is now open to everyone. OUR FIVE CORE VALUES ARE: Always Strive for Better Work Together Earn and Offer Trust Be Approachable Lead with Data WE’RE OFFERING EMPLOYEES OF OUR SAN FRANCISCO TEAM: Unlimited paid time off 100% medical coverage A stocked fridge & catered lunches twice weekly Discounts on product purchases If this sparks you interest, please reach out to: Nicolai Gosvig, Recruitment Specialist. London Offices 45 89 88 55 56 45 28 199 101 N.GOSVIGANNAPURNARECRUITMENT.COM All applications will be handled discreetly.

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    Annapurna Recruitment
    Private person
    Registered on October 7, 2017