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Global Talent Acquisition Lead - helping businesses find the best talent!

Marketing Lead - Arabic Speaking
Location: UAE remote
Hours: Full time
About Infinite Reality
Infinite Reality (i R) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. i R’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while acquiring more powerful data on their customers. With deep expertise in Hollywood production, Web3 and XR, i R is redefining the infinite possibilities of connected digital environments in the modern age.
The role
Infinite Reality is seeking a dynamic and experienced

Marketing Lead, MENA

to lead our marketing initiatives across the Middle East and North Africa (MENA) region and represent our global marketing team from our newly developed Dubai office. This role is critical in driving brand awareness, customer acquisition, and community engagement for our i R Enterprise business unit. The ideal candidate will have a deep understanding of the MENA market, a strong grasp of emerging web 3.0 technologies, and a proven track record of working closely with enterprise sales teams and executing successful marketing campaigns in a fast-paced, innovative environment.
Key Responsibilities:
Strategic Marketing Leadership:
Develop and execute a comprehensive marketing strategy tailored to the MENA region, aligned with the company's global objectives and our enterprise sales targets.
Identify market trends, customer needs, and competitive landscape to inform marketing initiatives and product positioning.
Work closely with the Enterprise sales organization to identify key categories and build programs designed to reach our target customers.
Brand Building:
Enhance brand awareness and reputation in the MENA region through creative and culturally relevant campaigns.
Oversee localization efforts to ensure content resonates with diverse audiences and key stakeholders.
Partner with our global PR team and local agencies to develop press and partnership strategies designed to drive buzz around the company.
Oversee activations at local events including conferences.
Community Engagement and Partnership Development:
Foster a thriving community of customers and partners across the private and public sectors through events, social media, and other engagement channels.
Collaborate with influencers, thought leaders, and partners to amplify our reach and credibility.
Collaborate with regional stakeholders, including governments, enterprises, and ecosystem partners, to promote the adoption of immersive technologies.
Work with internal teams to identify and secure strategic marketing partnerships in the region.
Lead Generation & Client Acquisition:
Design and implement targeted campaigns to drive traffic, MQLs, SQLs and, ultimately customers.
Utilize data analytics to measure campaign effectiveness and optimize performance.
Serve as a senior leader supporting the operations of our Dubai office, including helping to build a great work atmosphere and team culture.
Coordinate with global marketing, product, and sales teams to ensure alignment and consistency in messaging and execution.
Requirements:
Experience:

Minimum of 8-10 years in marketing, with at least 3 years in a senior leadership role within the MENA region.
Industry Knowledge:

Familiarity with immersive technologies (AR/VR), AI, and related Web 3.0 sectors.
Regional Expertise:

Deep understanding of MENA market dynamics, cultural nuances, and business practices.
Skills:
Strategic thinker with hands-on execution capabilities.
Exceptional communication and storytelling skills.
Proficient in data-driven decision-making and marketing analytics.
Languages:

Fluency in English and Arabic.
Education:

Bachelor’s degree in Marketing, Business, or a related field. MBA or equivalent is a plus.
What We Offer:
A chance to shape the future of the internet via immersive technology and Web 3.0 in one of the fastest-growing regions in the world.
A collaborative and innovative work environment.
Competitive compensation and benefits package.
Opportunities for professional growth and global exposure.
We’re looking for more forward-thinking and collaborative people to be a part of our innovation journey and mission to push the boundaries of technology. If you’re ready to help us achieve this vision — we’d love to hear from you! At

Infinite Reality , we're looking for people invigorated by our values and drive to change the world, not just those who simply check off boxes.
Infinite Reality

embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We strive to build a company that reflects a global audience.

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