UAEN Assistant Store Manager | Retail | Watsons | Nad Alsheba

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The Assistant Store Manager (ASM) is responsible for assisting the store manager in planning, controlling, and directing their store team to achieve the highest level of customer service standards and in-store execution to deliver sustainable sales and profitable targets. ASM requires strong communication and interpersonal abilities to inspire exemplary customer service and analyze sales data to meet business targets.
What you will do
Profit Financial
Leads, evaluates, and guides sales performance at store level, suggesting strategies to meet sales targets.
Facilitates monthly category sales meetings, updating staff on performance and suggesting improvement plans.
Executes strategies, ensuring full program implementation for exclusive products to meet sales goals, providing feedback on promotional effectiveness.
Initiates expense optimization plans and recommends measures to control store expenses.
Maintains shrinkage below tolerance levels by monitoring retail standards daily.
Drives, monitors and reviews sales performance & recommends action plans to deliver agreed sales budget.
Commercial
Oversees display implementation and timely restocking, ensuring availability.
Manages accurate inventory adjustments (GAP, Cycle Counts), adhering to service standards.
Ensures customer satisfaction surpasses expectations, handling queries and complaints professionally.
Promotes loyalty programs, driving transaction participation.
Implements selling techniques to achieve conversion rates, communicates promotions regularly.
Validates proper execution of promotional activities and store initiatives.
Process
Supports store manager with communicating and implementing policies, brand standards, grooming guidelines, and internal control procedures as per SOP.
Assists store manager with demonstrating strong analytical skills and understanding of the system and reporting.
Monitors store controllable expenses, supervises loss, asset protection and risk management, and is accountable for inventory management.
Liaises with mall management, handling store documentation as appropriate (daily reports, banking, refunds, exchanges, etc).
People
Assists with planning and monitoring Personal Development Plans and role development interventions.
Reviews and discusses performance appraisal and personal plans of direct reports.
Implements action plans for employee engagement.
Completes and discusses performance reviews.
Required skills to be successful
Good knowledge of the beauty industry and trends.
Retail operational skills (stock, VM, systems, cash…).
Management skills and people development.
Empathy, customer service, and results-oriented.
Leadership and problem-solving skills.
Excellent relationship skills.
Integrity and trust dealing with ambiguity.
Proactive with good team spirit and able to take initiatives.
What equips you for the role
Education: Bachelor degree
Minimum Experience and Knowledge: Min 2+ years of experience in retail and team management in the beauty sector.
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