Head Of Digital Marketing
Bevy Solutions, Pakistan The primary elements of the role are to lead and manage the Digital Marketing team and to ensure Bevy Digital continues to deliver cutting edge digital campaigns and thought leadership to clients. Duties & Responsibilities Managing the strategic development and workload of the Agency’s Digital Marketing team including appraisals, training & development and team resourcing
Keep abreast of new technology, media owners and networks within the digital landscape and create new opportunities where-ever relevant to maintain the Agency’s market leader position
Hold strong relationships with all third party suppliers that are beneficial to the Agency, including ensuring that any service level agreements are met
Ensure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessary
Ensure that all media rates are competitive in the agency market-place and all supplier rates are negotiated to ensure Bevy Digital receives the best value for money
Digital integration into other areas of the Agency such as offline media and partnerships, whilst maintaining the same level of campaign innovation and volume in the Digital Marketing department
Responsibility for departmental profitability and long-term business planning to achieve financial targets
Involvement and execution of new business pitches
Build confidence in Digital internally across the agency and externally with clients
Contact and relationship building with clients at the most senior level
Strategy, planning and fulfillment of campaigns for assigned accounts, working in collaboration with members of the relevant Account teams
Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients
Play a leadership role on client engagements, serving as a digital strategist to both account leads (internal) and clients (external)
Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives
Drive high level discussions on the role of digital within the total marketing ecosystem
Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business help them define needs and potential solutions
Help guide clients in defining their digital vision
Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition
Play an active role in new client acquisition and new business presentations
Provide methodological support, coaching, professional development and training to staff. Job Specification Qualifications & Experience
Minimum 2 years of experience in digital marketing or strategic marketing position
Strong passion for and knowledge of technology and digital marketing
Team player with the confidence and integrity to earn client and internal team confidence quickly
Ability to thrive in a fluid and entrepreneurial environment
Strong familiarity with digital metrics & analytics
In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)
Experience in a fast-paced agency environment
The ability to work under pressure, to strict deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitude
Experience managing an accomplished team
Proven senior level digital marketing experience across all digital disciplines, including campaign strategy, online planning & buying across all digital channels including mobile, PPC and social media
Knowledge of emerging markets and trends within the wider digital industry, including consumer habits
Knowledge of ad-serving tools
Excellent project management, attention to detail and organizational skills
Outstanding interpersonal, communication and presentation skills (both written and verbal)
Confident, resourceful and an exceptional decision maker#J-18808-Ljbffr