Group Chief Marketing Officer (Performance)
Industry:
Fintech & Digital Trading
Role Type:
Full-time Executive (C-Level)
Location:
UAE (preferred)
Reports to:
Founder/CEO
About the Opportunity
We are seeking a visionary and strategic Group Chief Marketing Officer to build a global brand across multiple digital trading platforms spanning cryptocurrency, foreign exchange, equities and contracts for difference (CFDs).
The Challenge
Drive verified user acquisitions, KYC completions, first‑time deposits, trading volumes and global brand dominance across Retail High Net Worth Individual (HNWI) and Institutional segments through B2 B, B2 B2 C and B2 C channels.
Key Responsibilities
Global Brand Building
Develop and execute a comprehensive strategy to build and strengthen the company’s global brand identity ensuring consistent messaging, positioning and visibility across international markets through campaigns, partnerships and brand guidelines.
Marketing Team Setup and Leadership
Establish, recruit and lead a dedicated marketing team tailored to Retail HNWI and Institutional segments. Define team structure, hire top talent, set performance metrics and build a collaborative, results‑oriented culture.
Performance Marketing Strategy
Design and implement performance‑driven marketing initiatives across all business models:
Build deep marketing funnels driving user sign‑ups, KYC completions, first‑time deposits, repeated deposits and trading volume growth
Manage global performance campaigns across paid search, paid social, programmatic advertising, display advertising, SEO, affiliate marketing, influencer partnerships, email automation and re‑engagement flows
Build attribution models and user‑journey optimization frameworks for all markets
Product Marketing Leadership
Build a full‑scale product marketing organization across all asset classes:
Cryptocurrency Products
Spot Trading:
Create clear differentiators around liquidity, UX, security and execution; develop segment‑specific messaging for new users, advanced traders and institutional desks
Perpetual Futures:
Craft positioning focused on leverage, risk management tools, funding rates and execution reliability for professional traders, prop desks and quant funds
Copy Trading:
Build value propositions around performance transparency, ease of replication and risk control; drive both strategy providers and followers
Token Ecosystem & Launchpad
Build complete market story for the platform’s launchpad as a gateway for new token offerings
Develop positioning around due diligence, liquidity support and investor protection
Architect global adoption strategy for the native utility token across all platforms
Build utility‑driven messaging (fee discounts, loyalty rewards, exclusive access, enhanced limits, priority support)
Traditional Trading Products
Foreign Exchange:
Compete with top global FX brokers on spreads, execution speed, platform stability and regulatory strength
CFDs:
Build narratives around diversification, leverage, structures, risk controls and cross‑margin opportunities
Global Equities:
Position as a competitive gateway with fractional investing, sector‑based trading ideas and earnings‑driven planning
Messaging & Positioning
Define core value propositions and narratives for each asset class
Develop market‑specific variations while maintaining brand consistency
Deliver clear messaging frameworks for all launches, updates and competitive releases
Launch Planning & Go‑To‑Market Execution
Create detailed launch blueprints for new features, assets, trading pairs and platform upgrades
Define target segments, positioning, user incentives and growth levers
Run coordinated global campaigns across all departments
Competitive Intelligence
Track global pricing models, fee structures, margin rules and token utility systems
Benchmark top competitors across US, Europe, Middle East, Africa and Asia
Monitor user behavior trends, regulatory shifts and new product categories
Use intelligence to guide campaign positioning, pricing recommendations and product roadmap
Cross‑Functional Collaboration
Develop dedicated go‑to‑market strategies for each segment
Oversee institutional lead generation for liquidity providers, hedge funds, asset managers, family offices and broker networks
Create premium HNWI acquisition ecosystem with concierge‑level sales integration
Compliance and Risk Alignment
Ensure all marketing campaigns follow AML guidelines, KYC requirements, regional codes and regulatory marketing restrictions. Work closely with Compliance, Legal and Risk teams for campaign approvals.
Required Experience
Minimum
12‑18 years in high‑growth technology, fintech, trading or financial services
Experience managing global performance marketing budgets of
8‑figure annual spends
Proven track record
scaling user bases from thousands to millions
Deep understanding of trading user behavior across cryptocurrency, FX and CFDs
Experience building global teams across UAE, India, Europe, Africa and Southeast Asia
Technical Skills
Strong proficiency in digital marketing tools and analytics platforms (Google Analytics, SEO/SEM tools)
Expertise in CRM systems and marketing automation software
Familiarity with blockchain trading technologies and financial market dynamics
Leadership and Soft Skills
Exceptional leadership with proven team building and talent development experience
Excellent communication, negotiation and presentation skills
Ability to thrive in fast‑paced, dynamic environments managing multiple priorities
Strong accountability with KPI structures, weekly reporting and execution discipline
Other Requirements
Willingness to travel internationally
Fluency in English; additional languages are a plus
Demonstrated success achieving measurable marketing outcomes (user acquisition, brand awareness, revenue growth)
What We Offer
Competitive compensation package
Equity options
Opportunity to shape the future of a leading financial trading ecosystem
Innovative global work environment
This is not a traditional CMO role. This is a builders mandate with performance accountability at every level. Experience in a fintech, CFD/FX/Crypto trading or financial services organisation is essential as is a deep understanding of trading user behaviour across cryptocurrency, FX and CFDs. This role offers an exciting opportunity to shape the future of a leading financial trading ecosystem with competitive compensation, equity options and the chance to work in an innovative global environment.
