Responsible for online marketing spend, execution, and optimization of online marketing budgets and campaigns, whether paid or unpaid, through online or offline channels. This role oversees web advertising technologies and the overall web advertising information architecture. Experience and Profile Requirements:5-10 years in e Commerce management and digital marketing, focusing on customer and lead acquisition across retail verticals. At least 5 years of managing ecommerce website acquisition with direct acquisition budget responsibilities. Ideal candidates come from an online hyper-growth business based in digitally mature local markets. In-depth knowledge of digital advertising tools and advertising technology landscape, including digital media buying platforms, ad servers, ad networks, mobile advertising solutions, and social advertising tools. Proficiency in PPC (and other SEA forms), real-time bidding, keyword generation, SEO, social marketing (You Tube, Instagram, Facebook), re-targeting, display advertising, digital PR, and offline channels like print, TV, or radio. Professional profile: data-driven, with a strong commercial ethos and a trader's mentality. Skills and Qualifications: Bachelor's degree in business or an e Commerce-related subject. Minimum 2 years of experience in an e Commerce environment, preferably in fashion & accessories retail. Familiarity with digital best practices in web implementation. Experience in improving website conversion, including managing advanced interactive technologies, is advantageous. Note: We cannot consider applications from professionals without e Commerce marketing experience.
