Role Overview The Account Manager will play a key role in supporting APCO's consumer‐sector clients, including F& B, FMCG, retail, and consumer products brands.
Based in APCO's Dubai office, the role is responsible for managing day‐to‐day client relationships, executing integrated communications and PR programmes, and ensuring high‐quality delivery across accounts.
The Account Manager will work closely with senior team members while supervising junior staff to deliver effective, insight‐led campaigns.
Key Responsibilities Client & Account Management Manage day‐to‐day client relationships, acting as a reliable and responsive point of contact.
Nurture strong working relationships with clients and partner agencies, ensuring collaboration and alignment.
Support senior team members in maintaining overall account performance and client satisfaction.
Campaign Planning & Execution Contribute to the development of PR and communications plans, proposals, and presentations tailored to consumer‐sector clients.
Participate in client planning sessions and presentations where appropriate.
Execute client programmes and projects, ensuring activities align with approved strategies and timelines.
Monitor project status, manage deliverables, and ensure on‐time and on‐budget completion.
Team Leadership & Supervision Supervise and support junior team members on the day‐to‐day running of accounts.
Allocate tasks, monitor progress, and ensure client requests are handled efficiently and accurately.
Provide guidance and quality control on junior team outputs.
Media & Communications Build and maintain effective relationships with traditional and digital media relevant to F& B, FMCG, retail, and consumer brands.
Support media outreach, press materials development, and campaign amplification across appropriate channels.
Demonstrate a strong understanding of how traditional, digital, and social media channels work together in consumer campaigns.
Reporting & Administration Assist with and oversee project administration, including contract setup and maintenance.
Produce accurate and timely client reports (monthly, quarterly, annual), ensuring a high level of detail and accuracy.
Track and evaluate campaign performance, extracting insights where possible.
Required Skills & Competencies Solid understanding of PR, communications, and campaign planning, ideally within consumer‐focused sectors.
Strong knowledge of traditional, digital, and social media channels.
Ability to build and manage media relationships in a structured and credible manner.
Excellent written and verbal communication skills.
Strong presentation and storytelling skills.
Demonstrated critical thinking, problem‐solving, and analytical abilities.
Ability to interpret market and consumer insights and apply them effectively to campaigns.
Resourceful, collaborative, and comfortable working in a fast‐paced, team‐oriented environment.
Strong organisational skills with the ability to manage multiple priorities and deadlines.
Education & Experience3+ years of relevant experience in PR, communications, or integrated marketing, preferably with exposure to F& B, FMCG, retail, or consumer products clients.
